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Poyu Chen is a designer at JKR New York, creating brand identities that balance calm, clarity, and playful warmth. Originally from Taiwan, her work blends Eastern minimalism with Western expressive energy, exploring sustainability, mental wellbeing, and human-centered design. To get in touch, or to just say hello, please reach out through my email or LinkedIn ︎︎︎


Experience

2023 - Present
Jones Knowles Ritchie

2023
Landor & Fitch

2022
Invisible North

Selected Clients

Kraft Heinz
Coca-cola
Hilton Group
Pearson
Starbucks
Klarna
Propel
3M
Shein
Education

2021-2023
Pratt Institute
MS Packaging Identities and Systems Design

Recognition

WBDS Design Awards
2026, Silver Winner
Packaging, Product Creation

WBDS Design Awards
2026, Bronze Winner,
Packaging, Sustainable Development

MMA APAC SMARTIES Award
2020 with TenMax

Digital Singularity Award
2019 with TenMax


NODES
︎ Email
︎ LinkedIn




Pearson
Branding | Motion 



Petravana Boutique Hotel
Rebranding | System Design | Experience Design | Digital


KD Deluxe
Packaging


Heinz Soups
Packaging



Capri Sun
Packaging


3M Filtrete
Brand Identity | Packaging | Motion


Authentic Tea House (Coca-Cola)
Packaging


Lunchables
Packaging



Klarna Oasis
Campaign | Visual Merchandizing | Collateral Design


Propel: Propel Your JOWO
Campaign | Collateral Design



Emerald Land
UI | Motion | 3D



International Spy Museum
Motion | Illustration


Grin Beauty
Brand Identity | Design System


Maah
Packaging


Corallo
Sustainable Packaging


Sealoop
Branding | UI



Klarna x Shein: Wonderland
Campaign | Signage | Wayfinding



Rising Star
Packaging  | Illustration



Ore-Ida
Brand Identity & System