Agency: Landor & Fitch

Role: Visual Design, Motion

Team:
Creative Director - Alex Coyle
Design Director - Erin Wilson
Motion Design - GDS Team
Account - Marielle Avallone
Copywriting - Max Fries
Strategy - Sarabeth Yglesias, Laina Meyerowitz


Deliverables: Brand Identity, Art Direction, Experience Design

Client: Hilton Group

Overview: In the world of hospitality, every journey unfolds uniquely, revealing fresh perspectives and profound reflections along the way. This rebranding project seeks to embrace this essence, transforming hotel branding into a celebration of exploration and discovery. We believe that each experience shapes who we are, and through our reinvention of hotel branding, we aim to unveil more than just a place to stay—we aim to create a canvas for diverse experiences, where every guest is invited to see the world through new lenses.

By weaving together elements of culture, comfort, and creativity, we will craft a brand that resonates deeply with our guests, inviting them to immerse themselves in the journey of discovery.