Poyu Chen is a designer at JKR New York, creating brand identities that balance calm, clarity, and playful warmth. Originally from Taiwan, her work blends Eastern minimalism with Western expressive energy, exploring sustainability, mental wellbeing, and human-centered design. To get in touch, or to just say hello, please reach out through my email or LinkedIn ︎︎︎



Experience

2023 - Present
Jones Knowles Ritchie

2023
Landor & Fitch

2022
Invisible North


Selected Clients

Kraft Heinz
Coca-cola
Hilton Group
Pearson
Starbucks
Klarna
Propel

3M
Shein
Education

2021-2023
Pratt Institute
MS Packaging Identities and Systems Design

Recognition

WBDS Design Awards
2026, Silver Winner
Packaging, Product Creation

WBDS Design Awards
2026, Bronze Winner,
Packaging, Sustainable Development

MMA APAC SMARTIES Award
2020 with TenMax

Digital Singularity Award
2019 with TenMax



NODES
︎ Email
︎ LinkedIn

︎︎︎ HOMEPAGE







Agency: Invisible North

Role: Visual Design, 3D Modeling Support

Team:
Creative Director - Michi Ohira
Senior Designer - Yi-Ching Sung
3D & Experience Design - Coleman Butts
Account - Josh Kitts, Christine Nham
Production - Alexa Masano, Kristen Meyer, Taneka Morris


Deliverables: Campaign, Collateral Desig, Spatial Design, Digital


Client: Klarna

Overview: We developed Klarna Oasis, a 2-day shoppable escape located in the heart of LA, designed to support and showcase mission-driven brands. This exclusive pop-up event not only offered unique deals but also embodied the core values of Klarna and the featured brands, emphasizing the impact of mindful shopping.

Klarna Oasis aimed to demonstrate Klarna's commitment to a platform that integrates personal finance with personal values. By creating an immersive and meaningful shopping experience, we highlighted the synergy between financial mindfulness and value-driven consumerism.