Role: Motion Design, 3D Illustration, UI
Emerald Land - Pratt Capstone Project
Overview:Emerald Land is a screen-based interactive game system that rewards eco-conscious shoppers with game points collected from sustainable shopping, all while enhancing their sustainable shopping habits through gamification.
The majority of shoppers hold the perception that sustainability is important but consumers don’t want to pay a premium for eco-friendly products because they don’t believe shopping sustainably can possibly make a difference.
The project hopes to use game design elements to add value to sustainable grocery sourcing by convincing and perceiving the value of sustainable consumption to customers who were initially unaware of the value of sustainable grocery.
Overview:Emerald Land is a screen-based interactive game system that rewards eco-conscious shoppers with game points collected from sustainable shopping, all while enhancing their sustainable shopping habits through gamification.
The majority of shoppers hold the perception that sustainability is important but consumers don’t want to pay a premium for eco-friendly products because they don’t believe shopping sustainably can possibly make a difference.
The project hopes to use game design elements to add value to sustainable grocery sourcing by convincing and perceiving the value of sustainable consumption to customers who were initially unaware of the value of sustainable grocery.
