Agency: Invisible North
Role: Visual Design
Team:
Creative Director - Michi Ohira
Senior Designer - Yi-Ching Sung
3D & Experience Design - Coleman Butts
Account - Josh Kitts, Christine Nham
Production - Alexa Masano, Kristen Meyer, Taneka Morris
Deliverables: Campaign, Collateral Desig, Spatial Design
Client: Klarna x Shein
Overview: Invisible North partnered with Klarna and SHEIN to create an immersive fashion playground designed to boost brand visibility and inspire bold self-expression among style-driven audiences.
The one-of-a-kind experience introduced guests to the full spectrum of SHEIN’s sub-brands through a curated show floor, interactive touchpoints, and dynamic daily programming—capturing the energetic, expressive tone of SHEIN. The space offered an escape from everyday life, fostering emotional connection and brand affinity for both SHEIN and Klarna among new and existing members.
