Agency: Invisible North
Role: Visual Design
Team:
Creative Director - Michi Ohira
Senior Designer - Yi-Ching Sung
3D & Experience Design - Julia Morris
Account - Zoe Barker
Production - Sarah Bross, Kristen Meyer
Deliverables: Campaign, Collateral Desig, Spatial Design, Digital
Client: Propel
Overview: Propel is set to ignite a fitness revolution across the nation with the launch of "Propel Your JOWO" – a nationwide fitness tour dedicated to empowering individuals and reigniting their passion for exercise. JOWO, the Joy of Working Out, is at the heart of this campaign, aiming to spread enthusiasm and motivation through free fitness classes.
The tour will make month-long stops in Los Angeles, Baltimore, Houston, and Detroit, creating a vibrant, communal atmosphere for fitness enthusiasts.
