Agency: Landor & Fitch
Role: Visual Design, Motion
Team:
Design Director - Tyler Brown
Motion Design - Matthew Ho
Account - William Hodgess, PA Lloyd-Harris
Copywriting - Julie Doughty
Deliverables: Brand Identity, Art Direction
Client: Pearson
Overview: Books have always been a vital force for us, and for all of humanity. The spine of a book holds within it a promise, a portal to learning, inviting you to leap in and begin your next journey. We reimagine a new relationship with learning and all the possibilities for the Pearson brand.
The visual identity was designed around the concept of "Portal to Discovery," embodying the idea that every book, every course, and every educational tool is a gateway to new knowledge and experiences.
Our design approach celebrates the transformative power of education by emphasizing openness, curiosity, and the boundless potential that comes with learning.
