Poyu Chen is a designer at JKR New York, creating brand identities that balance calm, clarity, and playful warmth. Originally from Taiwan, her work blends Eastern minimalism with Western expressive energy, exploring sustainability, mental wellbeing, and human-centered design. To get in touch, or to just say hello, please reach out through my email or LinkedIn ︎︎︎
Experience
2023 - Present
Jones Knowles Ritchie
2023
Landor & Fitch
2022
Invisible North
Selected Clients
Kraft Heinz
Coca-cola
Hilton Group
Pearson
Starbucks
Klarna
Propel
3M
Shein
2023 - Present
Jones Knowles Ritchie
2023
Landor & Fitch
2022
Invisible North
Selected Clients
Kraft Heinz
Coca-cola
Hilton Group
Pearson
Starbucks
Klarna
Propel
3M
Shein
Education
2021-2023
Pratt Institute
MS Packaging Identities and Systems Design
Recognition
WBDS Design Awards
2026, Silver Winner
Packaging, Product Creation
WBDS Design Awards
2026, Bronze Winner,
Packaging, Sustainable Development
MMA APAC SMARTIES Award
2020 with TenMax
Digital Singularity Award
2019 with TenMax
2021-2023
Pratt Institute
MS Packaging Identities and Systems Design
Recognition
WBDS Design Awards
2026, Silver Winner
Packaging, Product Creation
WBDS Design Awards
2026, Bronze Winner,
Packaging, Sustainable Development
MMA APAC SMARTIES Award
2020 with TenMax
Digital Singularity Award
2019 with TenMax