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Poyu Chen is a designer at JKR New York, creating brand identities that balance calm, clarity, and playful warmth. Originally from Taiwan, her work blends Eastern minimalism with Western expressive energy, exploring sustainability, mental wellbeing, and human-centered design. To get in touch, or to just say hello, please reach out through my email or LinkedIn ︎︎︎


Experience

2023 - Present
Jones Knowles Ritchie

2023
Landor & Fitch

2022
Invisible North

Selected Clients

Kraft Heinz
Coca-cola
Hilton Group
Pearson
Starbucks
Klarna
Propel
3M
Shein
Education

2021-2023
Pratt Institute
MS Packaging Identities and Systems Design

Recognition

WBDS Design Awards
2026, Silver Winner
Packaging, Product Creation

WBDS Design Awards
2026, Bronze Winner,
Packaging, Sustainable Development

MMA APAC SMARTIES Award
2020 with TenMax

Digital Singularity Award
2019 with TenMax


NODES
︎ Email
︎ LinkedIn
︎︎︎ HOMEPAGE





Role: Motion Design

Deliverables: Motion, Illustration
International Spy Museum

Overview: For the International Spy Museum, I created a motion video that dives into the world of espionage with a mix of illustration, color, and suspense. It’s designed to be engaging and fun, keeping kids coming to the museum curious and excited about what’s next.

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