Agency: Jones Knowles Ritchie
Role: Brand Identity
Team:
Creative Director - Tyler Brook
Designer - Kieran McMaster
Motion Designer - Kaitlyn Chandler
Client: 3M Filtrete
I worked on bringing Filtrete’s brand purpose—“To make clean air an expectation in every home”—to life through design. The project focused on positioning Filtrete as both science-driven and approachable, with the behavioral idea “Bright Science.”
