Agency: Jones Knowles Ritchie
Role: Visual Design
Team:
Design Director - Greg Althoff
Visual Designer - Forrest Huu Ta
Account - Thao LeBlanc
Deliverables: Packaging
Client: Capri Sun
Overview: Capri Sun Moon Punch is a limited-edition drink created to celebrate the 2025 total lunar eclipse. The team and I designed a collectible set of glow-in-the-dark pouches, each representing a different moon phase, with bold, celestial visuals that replaced the brand’s usual sunny tone. The moon phase visuals shift in appearance, changing color when exposed to light and glowing in the dark, not only does the visual design created a striking on-shelf presence but also served to educate consumers about the lunar cycle—blending playful design with purpose-driven storytelling.
