Poyu Chen is a designer at JKR New York, creating brand identities that balance calm, clarity, and playful warmth. Originally from Taiwan, her work blends Eastern minimalism with Western expressive energy, exploring sustainability, mental wellbeing, and human-centered design. To get in touch, or to just say hello, please reach out through my email or LinkedIn ︎︎︎



Experience

2023 - Present
Jones Knowles Ritchie

2023
Landor & Fitch

2022
Invisible North


Selected Clients

Kraft Heinz
Coca-cola
Hilton Group
Pearson
Starbucks
Klarna
Propel

3M
Shein
Education

2021-2023
Pratt Institute
MS Packaging Identities and Systems Design

Recognition

WBDS Design Awards
2026, Silver Winner
Packaging, Product Creation

WBDS Design Awards
2026, Bronze Winner,
Packaging, Sustainable Development

MMA APAC SMARTIES Award
2020 with TenMax

Digital Singularity Award
2019 with TenMax



NODES
︎ Email
︎ LinkedIn

︎︎︎ HOMEPAGE







Year: 2025

Deliverables: Branding, UI/UX


Sealoop: Track my bottle

Overview:  A digital traceability system designed to visualize the full lifecycle of a bottle made from seashell waste — from ocean sourcing to end-of-life regeneration. The interface translates complex environmental data into a clear, premium experience, allowing users to see collection origins, manufacturing metrics, carbon savings, and recycling progress. By combining GPS tracking, batch verification, and circular progress visualization, the system builds transparency and trust around sustainable material innovation.