https://poyu.cargo.site Poyu Chen Tue, 07 Apr 2026 16:55:10 +0000 https://poyu.cargo.site en https://poyu.cargo.site/Pearson Wed, 31 Jul 2024 16:14:11 +0000 Poyu Chen https://poyu.cargo.site/Pearson ︎︎︎ HOMEPAGE <img width="1707" height="1125" width_o="1707" height_o="1125" data-src="https://freight.cargo.site/t/original/i/bf8d7d045e6324418456226fc59c04876b7cb27790e28273969fc6e9970f98dc/Picture6-3.png" data-mid="215621618" border="0" src="https://freight.cargo.site/w/1000/i/bf8d7d045e6324418456226fc59c04876b7cb27790e28273969fc6e9970f98dc/Picture6-3.png" /> Agency: Landor &amp; FitchRole: Visual Design, MotionTeam:&nbsp;Design Director - Tyler BrownMotion Design - Matthew HoAccount - William Hodgess, PA Lloyd-HarrisCopywriting - Julie Doughty Deliverables: Brand Identity, Art Direction Client: PearsonOverview:&nbsp;Books have always been a vital force for us, and for all of humanity. The spine of a book holds within it a promise, a portal to learning, inviting you to leap in and begin your next journey. We reimagine a new relationship with learning and all the possibilities for the Pearson brand.The visual identity was designed around the concept of "Portal to Discovery," embodying the idea that every book, every course, and every educational tool is a gateway to new knowledge and experiences. Our design approach celebrates the transformative power of education by emphasizing openness, curiosity, and the boundless potential that comes with learning. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/8f2dcd2d0dca8848930e4a71f4767257ebf566114b34f8302da59fcf60f77aa0/Screen-Shot-2023-07-25-at-10.11.22-AM-1.jpg" data-mid="215621625" border="0" src="https://freight.cargo.site/w/1000/i/8f2dcd2d0dca8848930e4a71f4767257ebf566114b34f8302da59fcf60f77aa0/Screen-Shot-2023-07-25-at-10.11.22-AM-1.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/7f07e9dbf255184d0c4872210e6adc28a87914c86af2a9cc5ed6c9138e9e3218/Picture3-1.png" data-mid="215621628" border="0" src="https://freight.cargo.site/w/1000/i/7f07e9dbf255184d0c4872210e6adc28a87914c86af2a9cc5ed6c9138e9e3218/Picture3-1.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/02f6c459b9b056d5261b047f4f4f0d6519e49f3856685203b7ac3034dc607f17/Screen-Shot-2023-07-25-at-10.14.10-AM-1.jpg" data-mid="215621629" border="0" src="https://freight.cargo.site/w/1000/i/02f6c459b9b056d5261b047f4f4f0d6519e49f3856685203b7ac3034dc607f17/Screen-Shot-2023-07-25-at-10.14.10-AM-1.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/46103391fad7c68e866b896a0e6c25aae3a98db8c783fd9979a89fd6df0afa30/Screen-Shot-2023-07-25-at-10.15.05-AM-1.jpg" data-mid="215621631" border="0" src="https://freight.cargo.site/w/1000/i/46103391fad7c68e866b896a0e6c25aae3a98db8c783fd9979a89fd6df0afa30/Screen-Shot-2023-07-25-at-10.15.05-AM-1.jpg" /> <img width="2499" height="1387" width_o="2499" height_o="1387" data-src="https://freight.cargo.site/t/original/i/bb9503a21298f4d4fda770db4d8f80870d3f5d89423502cef8840e3b42e35995/Screen2BShot2B2023-07-252Bat2B10.15.152BAM.jpg" data-mid="215621633" border="0" src="https://freight.cargo.site/w/1000/i/bb9503a21298f4d4fda770db4d8f80870d3f5d89423502cef8840e3b42e35995/Screen2BShot2B2023-07-252Bat2B10.15.152BAM.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/47e68c843e2c41c54292e5483e3f2eb8ed4a97ab533324236ecac36a2074bcc8/Screen-Shot-2023-07-25-at-10.15.22-AM-1.jpg" data-mid="215621636" border="0" src="https://freight.cargo.site/w/1000/i/47e68c843e2c41c54292e5483e3f2eb8ed4a97ab533324236ecac36a2074bcc8/Screen-Shot-2023-07-25-at-10.15.22-AM-1.jpg" /> https://poyu.cargo.site/Ore-Ida Tue, 07 Apr 2026 16:55:10 +0000 Poyu Chen https://poyu.cargo.site/Ore-Ida ︎︎︎ HOMEPAGE <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/65e3653f898120dac4f915311cf5b9b9be1043f60fc0ad6f20268789f7d6b66c/logo-2.png" data-mid="246939468" border="0" src="https://freight.cargo.site/w/1000/i/65e3653f898120dac4f915311cf5b9b9be1043f60fc0ad6f20268789f7d6b66c/logo-2.png" /> Agency: JKRRole: Visual DesignTeam:&nbsp;Creative Director - JB HartfordVisual Design - Kyle WesselAccount - Ned Joyce PM - Georgia OdgenCopywriting - Daniela Stephanou Deliverables: Brand Identity &amp; System, Photography Art Direction Client: Kraft Heinz - Ore-IdaOverview:&nbsp;I led the development of Ore-Ida’s evolved visual identity system, creating a cohesive framework across packaging and brand touchpoints. I defined key assets—including the Double and Single Petal system, color hierarchy, typography, and photography art direction—to ensure both consistency and flexibility at scale. The work focused on sharpening brand distinction while moving away from fast-food cues, using high-impact color, structured typography, and elevated, high-contrast food photography to build a more confident and contemporary brand world. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a06e0a9bb293ae7bc41cf528f0d1c488d8cec25a921c49edbb459bf41bf0e261/bia-1.png" data-mid="246939471" border="0" src="https://freight.cargo.site/w/1000/i/a06e0a9bb293ae7bc41cf528f0d1c488d8cec25a921c49edbb459bf41bf0e261/bia-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0bbd1092aab267991d80f53246ea38faafd779ab35f920415ccb5997cb1ec53e/260209_ORE-IDA_RadiatePhoto_GK_01.gif" data-mid="246939649" border="0" src="https://freight.cargo.site/w/1000/i/0bbd1092aab267991d80f53246ea38faafd779ab35f920415ccb5997cb1ec53e/260209_ORE-IDA_RadiatePhoto_GK_01.gif" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/444c4967bb5281c3b4b3cc13537635ca190a9c60e3cedbf53694c0ae36d89586/bia-2.png" data-mid="246939473" border="0" src="https://freight.cargo.site/w/1000/i/444c4967bb5281c3b4b3cc13537635ca190a9c60e3cedbf53694c0ae36d89586/bia-2.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2822e71246791fb3b7de56bdd05876f7756a43cfacdee001360083fa4933c60c/bia-3.png" data-mid="246939503" border="0" src="https://freight.cargo.site/w/1000/i/2822e71246791fb3b7de56bdd05876f7756a43cfacdee001360083fa4933c60c/bia-3.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a27384aa5708fb66b9167f01e04416ac67937d7e15d0351e4a0c4b1cbf8dc1d0/bia-4.png" data-mid="246939508" border="0" src="https://freight.cargo.site/w/1000/i/a27384aa5708fb66b9167f01e04416ac67937d7e15d0351e4a0c4b1cbf8dc1d0/bia-4.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3fec4458d16f89988b1bb7e04da63f83c7211fb1a8e4d8840414082ae013f7da/bia-5.png" data-mid="246939509" border="0" src="https://freight.cargo.site/w/1000/i/3fec4458d16f89988b1bb7e04da63f83c7211fb1a8e4d8840414082ae013f7da/bia-5.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b907467d3866824f49d0a1b95b95776163180437598fbb35f4df25636f0e6e5f/bia-6.png" data-mid="246939510" border="0" src="https://freight.cargo.site/w/1000/i/b907467d3866824f49d0a1b95b95776163180437598fbb35f4df25636f0e6e5f/bia-6.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/eab1f7e955b9962a8dbcc030d7b39d0ffea8b463ae0413e7186e690e020c7d76/bia-7.png" data-mid="246939511" border="0" src="https://freight.cargo.site/w/1000/i/eab1f7e955b9962a8dbcc030d7b39d0ffea8b463ae0413e7186e690e020c7d76/bia-7.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/88fe7360880f9a679f1b14274ff1b3e4a7227ec201fc4e119dca895f1ddd8492/bia-9.png" data-mid="246939514" border="0" src="https://freight.cargo.site/w/1000/i/88fe7360880f9a679f1b14274ff1b3e4a7227ec201fc4e119dca895f1ddd8492/bia-9.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5bb9783fd720feb1ff09c518b8b52b9287e5a247e165fdc019c11fe4c636fbdd/bia-8.png" data-mid="246939512" border="0" src="https://freight.cargo.site/w/1000/i/5bb9783fd720feb1ff09c518b8b52b9287e5a247e165fdc019c11fe4c636fbdd/bia-8.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7ca78c24554ca76b2855b7535570eded038ab577d99e19f12cbee16bcf843555/bia-11.png" data-mid="246939516" border="0" src="https://freight.cargo.site/w/1000/i/7ca78c24554ca76b2855b7535570eded038ab577d99e19f12cbee16bcf843555/bia-11.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a009a53656b6764268f04fa64adb077faf38fda54107af372ff1459232c0d493/bia-10.png" data-mid="246939515" border="0" src="https://freight.cargo.site/w/1000/i/a009a53656b6764268f04fa64adb077faf38fda54107af372ff1459232c0d493/bia-10.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/db03b04bf35fadff215a544a79d9d1dfb897fe7087c7fb285cd1ed5c557b5d88/bia-12.png" data-mid="246939517" border="0" src="https://freight.cargo.site/w/1000/i/db03b04bf35fadff215a544a79d9d1dfb897fe7087c7fb285cd1ed5c557b5d88/bia-12.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c21a9c245242ed784a8503e1590944a8a543e1839c98209ce72512e0583ccab2/bia-13.png" data-mid="246939519" border="0" src="https://freight.cargo.site/w/1000/i/c21a9c245242ed784a8503e1590944a8a543e1839c98209ce72512e0583ccab2/bia-13.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/32c1107ecb146b5fd149006aa866e7a8bfbefb9c080df91ae4f60bee726a98ce/bia-14.png" data-mid="246939521" border="0" src="https://freight.cargo.site/w/1000/i/32c1107ecb146b5fd149006aa866e7a8bfbefb9c080df91ae4f60bee726a98ce/bia-14.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e19f4da5bcfd850a155a59a502db0608d0aeae233fbd473413e04d7dbf91cf94/bia-15.png" data-mid="246939522" border="0" src="https://freight.cargo.site/w/1000/i/e19f4da5bcfd850a155a59a502db0608d0aeae233fbd473413e04d7dbf91cf94/bia-15.png" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/860b47826c3362a48d21e9e68a0af857edb1c90bdb96a2167ab930dde671731d/260204_OreIda_Freezer_Cling.png" data-mid="246939543" border="0" src="https://freight.cargo.site/w/1000/i/860b47826c3362a48d21e9e68a0af857edb1c90bdb96a2167ab930dde671731d/260204_OreIda_Freezer_Cling.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/7b651e49c6dc15d39dbf7d234daa5b3601a219bdd30b26389949ab920c803a90/bia-16.png" data-mid="246939523" border="0" src="https://freight.cargo.site/w/1000/i/7b651e49c6dc15d39dbf7d234daa5b3601a219bdd30b26389949ab920c803a90/bia-16.png" /> <img width="2000" height="1500" width_o="2000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/71ce48f06dccb39e8b4458e230eabcfbbccca77c54b03f7aac20ab547d2f5ae7/BrandWorld_WildPosting_ThriillBite_01_v1.png" data-mid="246939544" border="0" 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data-src="https://freight.cargo.site/t/original/i/7cc34267ccd82246782482dfe269518ed0ab64b65edb99354ad1cb0aaf8d1572/9-up.png" data-mid="246939470" border="0" src="https://freight.cargo.site/w/1000/i/7cc34267ccd82246782482dfe269518ed0ab64b65edb99354ad1cb0aaf8d1572/9-up.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2085e349d9b6a2e562cf983b59fcb60e75226fc28f32b62fb26ced53bcebe14e/guideline-kv.png" data-mid="246941437" border="0" src="https://freight.cargo.site/w/1000/i/2085e349d9b6a2e562cf983b59fcb60e75226fc28f32b62fb26ced53bcebe14e/guideline-kv.png" /> https://poyu.cargo.site/Petravana-Boutique-Hotel Wed, 31 Jul 2024 16:14:12 +0000 Poyu Chen https://poyu.cargo.site/Petravana-Boutique-Hotel ︎︎︎&nbsp;HOMEPAGE <img width="2226" height="1468" width_o="2226" height_o="1468" data-src="https://freight.cargo.site/t/original/i/d5540916c733aa8f2f8c19143eb9c1a10c5b9546930ed964f7eb55e73ea3c1b3/Canopy_Explore_3-1.png" data-mid="215622420" border="0" src="https://freight.cargo.site/w/1000/i/d5540916c733aa8f2f8c19143eb9c1a10c5b9546930ed964f7eb55e73ea3c1b3/Canopy_Explore_3-1.png" /> Agency: Landor &amp; FitchRole: Visual Design, MotionTeam: Creative Director -&nbsp;Alex CoyleDesign Director - Erin WilsonMotion Design - GDS TeamAccount - Marielle AvalloneCopywriting - Max Fries Strategy -&nbsp;Sarabeth Yglesias, Laina MeyerowitzDeliverables: Brand Identity, Art Direction, Experience Design Client: Hilton GroupOverview:&nbsp;In the world of hospitality, every journey unfolds uniquely, revealing fresh perspectives and profound reflections along the way. This rebranding project seeks to embrace this essence, transforming hotel branding into a celebration of exploration and discovery. We believe that each experience shapes who we are, and through our reinvention of hotel branding, we aim to unveil more than just a place to stay—we aim to create a canvas for diverse experiences, where every guest is invited to see the world through new lenses. By weaving together elements of culture, comfort, and creativity, we will craft a brand that resonates deeply with our guests, inviting them to immerse themselves in the journey of discovery.&nbsp; <img width="2500" height="1402" width_o="2500" height_o="1402" data-src="https://freight.cargo.site/t/original/i/c37d69c0fb32ff448035d353b880d406066da5baf6f37313f8307ab93ae635e4/Screen-Shot-2023-09-03-at-10.49.53-AM.jpg" data-mid="215622501" border="0" src="https://freight.cargo.site/w/1000/i/c37d69c0fb32ff448035d353b880d406066da5baf6f37313f8307ab93ae635e4/Screen-Shot-2023-09-03-at-10.49.53-AM.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/619b6fb15656ecdf2d190e18717a92c6c1046db11f59068737bcd933fd0ec6b7/012x-100.jpg" data-mid="215622522" border="0" src="https://freight.cargo.site/w/1000/i/619b6fb15656ecdf2d190e18717a92c6c1046db11f59068737bcd933fd0ec6b7/012x-100.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/3aada5378cd263fe17a6b4f2f0c8df5a1bfcf94a46e4925d9a4e0d15b3eb8647/032x-100.jpg" data-mid="215622523" border="0" src="https://freight.cargo.site/w/1000/i/3aada5378cd263fe17a6b4f2f0c8df5a1bfcf94a46e4925d9a4e0d15b3eb8647/032x-100.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6fe58356da861da9a63076190d87f992dc317f0b0befd5cc820c2cb4380ad95d/Canopy_Explore_3-1.jpg" data-mid="215622527" border="0" src="https://freight.cargo.site/w/1000/i/6fe58356da861da9a63076190d87f992dc317f0b0befd5cc820c2cb4380ad95d/Canopy_Explore_3-1.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/465df4ff10f0208b81a80a84835a0cee5f0293c3bfa92a841ac13e11b5f4625d/Artboard-172x-100.jpg" data-mid="215622526" border="0" src="https://freight.cargo.site/w/1000/i/465df4ff10f0208b81a80a84835a0cee5f0293c3bfa92a841ac13e11b5f4625d/Artboard-172x-100.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f7e518306377c350ab489f66fa54051060a1401eebe7da9afa2661c68a50a040/Artboard-132x-100.jpg" data-mid="215622525" border="0" src="https://freight.cargo.site/w/1000/i/f7e518306377c350ab489f66fa54051060a1401eebe7da9afa2661c68a50a040/Artboard-132x-100.jpg" /> <img width="2119" height="1415" width_o="2119" height_o="1415" data-src="https://freight.cargo.site/t/original/i/0d5d68d9cddf814f84d4af569f2b91097e4fadc141f7ca7eef0801947ed1747b/mirror-qrcode-mockup.jpg" data-mid="215622528" border="0" src="https://freight.cargo.site/w/1000/i/0d5d68d9cddf814f84d4af569f2b91097e4fadc141f7ca7eef0801947ed1747b/mirror-qrcode-mockup.jpg" /> <img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/458c1fecc4051d4760e2d03495156cb1da05271223c6f4f8ae78a9279f7416ab/MockupMaison_DD_B062-1.jpg" data-mid="215622529" border="0" src="https://freight.cargo.site/w/1000/i/458c1fecc4051d4760e2d03495156cb1da05271223c6f4f8ae78a9279f7416ab/MockupMaison_DD_B062-1.jpg" /> https://poyu.cargo.site/Klarna-Oasis Thu, 01 Aug 2024 19:03:49 +0000 Poyu Chen https://poyu.cargo.site/Klarna-Oasis ︎︎︎&nbsp;HOMEPAGE <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/c7d810ecfad327d85c5ca42316071824181bba4b98e0f188f7ad8bb156197bda/6N2A0195.jpeg" data-mid="215675568" border="0" src="https://freight.cargo.site/w/1000/i/c7d810ecfad327d85c5ca42316071824181bba4b98e0f188f7ad8bb156197bda/6N2A0195.jpeg" /> Agency: Invisible NorthRole: Visual Design, 3D Modeling SupportTeam: Creative Director -&nbsp;Michi OhiraSenior Designer - Yi-Ching Sung3D &amp; Experience Design - Coleman ButtsAccount - Josh Kitts, Christine NhamProduction - Alexa Masano, Kristen Meyer, Taneka MorrisDeliverables: Campaign, Collateral Desig, Spatial Design, Digital Client: KlarnaOverview: We developed Klarna Oasis, a 2-day shoppable escape located in the heart of LA, designed to support and showcase mission-driven brands. This exclusive pop-up event not only offered unique deals but also embodied the core values of Klarna and the featured brands, emphasizing the impact of mindful shopping. Klarna Oasis aimed to demonstrate Klarna's commitment to a platform that integrates personal finance with personal values. By creating an immersive and meaningful shopping experience, we highlighted the synergy between financial mindfulness and value-driven consumerism. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6d62cac327f0d38616730ce30060fb90e0bd8bb5ba7e17e9bfdbc8eb11483213/klarna-visid.png" data-mid="215680957" border="0" src="https://freight.cargo.site/w/1000/i/6d62cac327f0d38616730ce30060fb90e0bd8bb5ba7e17e9bfdbc8eb11483213/klarna-visid.png" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/49e24bf5d15a12d9828a3bb40ea44226a2ab9187da6dcf6ffe70568c7b2cf1db/image1.png" data-mid="215680949" border="0" src="https://freight.cargo.site/w/1000/i/49e24bf5d15a12d9828a3bb40ea44226a2ab9187da6dcf6ffe70568c7b2cf1db/image1.png" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/09335b56df9fb4d668a5f53119d1ee97ebe0a3fb547d8c49265d37696e71b578/end.gif" data-mid="215680947" border="0" src="https://freight.cargo.site/w/1000/i/09335b56df9fb4d668a5f53119d1ee97ebe0a3fb547d8c49265d37696e71b578/end.gif" /> <img width="2400" height="2747" width_o="2400" height_o="2747" data-src="https://freight.cargo.site/t/original/i/495f654edbbeac73c8cfbee39298aa04cba3478eba128e4eb6303d54060093e4/6N2A01951.jpg" data-mid="215680945" border="0" src="https://freight.cargo.site/w/1000/i/495f654edbbeac73c8cfbee39298aa04cba3478eba128e4eb6303d54060093e4/6N2A01951.jpg" /> <img width="1600" height="1066" width_o="1600" height_o="1066" data-src="https://freight.cargo.site/t/original/i/acaab934b931a8cba369c01c16b098117b4b8b864e5b2e3642dabf2cb1a99a27/ig-story-mockup.jpg" data-mid="215680948" border="0" src="https://freight.cargo.site/w/1000/i/acaab934b931a8cba369c01c16b098117b4b8b864e5b2e3642dabf2cb1a99a27/ig-story-mockup.jpg" /> <img width="2500" height="1667" width_o="2500" height_o="1667" data-src="https://freight.cargo.site/t/original/i/e6293781f3073822949bef75e5425ee2fe5778a41442627c0307f2edca337bf8/6N2A012311.jpg" data-mid="215680946" border="0" src="https://freight.cargo.site/w/1000/i/e6293781f3073822949bef75e5425ee2fe5778a41442627c0307f2edca337bf8/6N2A012311.jpg" /> <img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/5afa8f98590e9953b2ac692c904c555edc4135f2c6778a75291838e6f29340e0/6N2A0084.jpg" data-mid="215680944" border="0" src="https://freight.cargo.site/w/1000/i/5afa8f98590e9953b2ac692c904c555edc4135f2c6778a75291838e6f29340e0/6N2A0084.jpg" /> <img width="2500" height="1657" width_o="2500" height_o="1657" data-src="https://freight.cargo.site/t/original/i/bf95b5753ef685b9ab1ac923c4c1ad287cb8248148c5876df83c651b6ef0ab03/6N2A00071.jpeg" data-mid="215680943" border="0" src="https://freight.cargo.site/w/1000/i/bf95b5753ef685b9ab1ac923c4c1ad287cb8248148c5876df83c651b6ef0ab03/6N2A00071.jpeg" /> https://poyu.cargo.site/Klarna-x-Shein-Wonderland Fri, 24 Oct 2025 19:41:19 +0000 Poyu Chen https://poyu.cargo.site/Klarna-x-Shein-Wonderland ︎︎︎&nbsp;HOMEPAGE <img width="3456" height="1930" width_o="3456" height_o="1930" data-src="https://freight.cargo.site/t/original/i/a0235ab903ed9b3b64c94f38b4c1ab85739e218ccae13e9676ace3f1f041a1b6/Screenshot-2025-10-20-at-8.27.52PM.png" data-mid="239843837" border="0" src="https://freight.cargo.site/w/1000/i/a0235ab903ed9b3b64c94f38b4c1ab85739e218ccae13e9676ace3f1f041a1b6/Screenshot-2025-10-20-at-8.27.52PM.png" /> Agency: Invisible NorthRole: Visual DesignTeam: Creative Director -&nbsp;Michi OhiraSenior Designer - Yi-Ching Sung3D &amp; Experience Design - Coleman ButtsAccount - Josh Kitts, Christine NhamProduction - Alexa Masano, Kristen Meyer, Taneka MorrisDeliverables: Campaign, Collateral Desig, Spatial Design Client: Klarna x SheinOverview:&nbsp;&nbsp;Invisible North partnered with Klarna and SHEIN to create an immersive fashion playground designed to boost brand visibility and inspire bold self-expression among style-driven audiences. The one-of-a-kind experience introduced guests to the full spectrum of SHEIN’s sub-brands through a curated show floor, interactive touchpoints, and dynamic daily programming—capturing the energetic, expressive tone of SHEIN. The space offered an escape from everyday life, fostering emotional connection and brand affinity for both SHEIN and Klarna among new and existing members. <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/6a6cbeeea28038a5a59913df180068f7f9ccc2a7e49f2bcd014dfd036a956d05/unnamed-2.jpg" data-mid="239843862" border="0" src="https://freight.cargo.site/w/1000/i/6a6cbeeea28038a5a59913df180068f7f9ccc2a7e49f2bcd014dfd036a956d05/unnamed-2.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/5d8271242b0fb2cf2dd7e2b5a30467f2fa4cb1f0f610d770ebc8a7e9ab8166af/subway.jpg" data-mid="239843859" border="0" src="https://freight.cargo.site/w/1000/i/5d8271242b0fb2cf2dd7e2b5a30467f2fa4cb1f0f610d770ebc8a7e9ab8166af/subway.jpg" /> <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/7f0440dac7c5c63122874185cde3f6071d6fcdbc2701a89ab80623c749006c98/unnamed.jpg" data-mid="239843863" border="0" src="https://freight.cargo.site/w/1000/i/7f0440dac7c5c63122874185cde3f6071d6fcdbc2701a89ab80623c749006c98/unnamed.jpg" /> <img width="3456" height="1932" width_o="3456" height_o="1932" data-src="https://freight.cargo.site/t/original/i/78b3423be2cd0525be653edb6771466a68b302ab2aafb6289e5bbff058c9d156/Screenshot-2025-10-20-at-8.30.24PM.png" data-mid="239843847" border="0" src="https://freight.cargo.site/w/1000/i/78b3423be2cd0525be653edb6771466a68b302ab2aafb6289e5bbff058c9d156/Screenshot-2025-10-20-at-8.30.24PM.png" /> <img width="2048" height="1256" width_o="2048" height_o="1256" data-src="https://freight.cargo.site/t/original/i/5df135f1ea1d28f394be5604c6fc641492008c88983e0c17ea19293f2931362c/wildposting.jpg" data-mid="239843864" border="0" src="https://freight.cargo.site/w/1000/i/5df135f1ea1d28f394be5604c6fc641492008c88983e0c17ea19293f2931362c/wildposting.jpg" /> <img width="1365" height="2048" width_o="1365" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b93ea140097cb35b309efd1d42a48df0ee5d2d54a0f699b8971fe7eba27ea3cf/swag.jpg" data-mid="239843860" border="0" src="https://freight.cargo.site/w/1000/i/b93ea140097cb35b309efd1d42a48df0ee5d2d54a0f699b8971fe7eba27ea3cf/swag.jpg" /> <img width="1463" height="2048" width_o="1463" height_o="2048" data-src="https://freight.cargo.site/t/original/i/9aa2345b4c74cb6208f6fcd5084076d57060e3cdb8feef9e3e08ae92313d7d34/ooh.jpg" data-mid="239843832" border="0" src="https://freight.cargo.site/w/1000/i/9aa2345b4c74cb6208f6fcd5084076d57060e3cdb8feef9e3e08ae92313d7d34/ooh.jpg" /> <img width="2048" height="1463" width_o="2048" height_o="1463" data-src="https://freight.cargo.site/t/original/i/1ba9c6e8f9f0de50e4f4c398d3efe57032ad55ae5c70b36a3b1e521e551e9abd/activation.jpg" data-mid="239843829" border="0" src="https://freight.cargo.site/w/1000/i/1ba9c6e8f9f0de50e4f4c398d3efe57032ad55ae5c70b36a3b1e521e551e9abd/activation.jpg" /> https://poyu.cargo.site/Sealoop Fri, 24 Oct 2025 19:47:17 +0000 Poyu Chen https://poyu.cargo.site/Sealoop ︎︎︎&nbsp;HOMEPAGE <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/98c4013171f93dbc77ec628bbc5f66f2b7394015276f19b80a473d08df59b728/Artboard-12x.png" data-mid="239843903" border="0" src="https://freight.cargo.site/w/1000/i/98c4013171f93dbc77ec628bbc5f66f2b7394015276f19b80a473d08df59b728/Artboard-12x.png" /> Year: 2025Deliverables: Branding, UI/UX Sealoop: Track my bottleOverview: &nbsp;A digital traceability system designed to visualize the full lifecycle of a bottle made from seashell waste — from ocean sourcing to end-of-life regeneration. The interface translates complex environmental data into a clear, premium experience, allowing users to see collection origins, manufacturing metrics, carbon savings, and recycling progress. By combining GPS tracking, batch verification, and circular progress visualization, the system builds transparency and trust around sustainable material innovation. <img width="2011" height="1988" width_o="2011" height_o="1988" data-src="https://freight.cargo.site/t/original/i/90a925aa32259abed5a35969f4fec9ab7eb28d8a8d4b3be164cc40b9b99fd79a/Flowchart---black-3.jpg" data-mid="239843909" border="0" src="https://freight.cargo.site/w/1000/i/90a925aa32259abed5a35969f4fec9ab7eb28d8a8d4b3be164cc40b9b99fd79a/Flowchart---black-3.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5862072ab5caaad0e684500bfe04a28a09bc6296efc0401ddf0eb2cf421f9c02/Artboard-22x.png" data-mid="239843904" border="0" src="https://freight.cargo.site/w/1000/i/5862072ab5caaad0e684500bfe04a28a09bc6296efc0401ddf0eb2cf421f9c02/Artboard-22x.png" /> <img width="3000" height="1713" width_o="3000" height_o="1713" data-src="https://freight.cargo.site/t/original/i/56f510add14b37db6d1fda0431e8ed29270961b6aa2a56360c4b33afe025172a/Flyposting-2.png" data-mid="239843905" border="0" src="https://freight.cargo.site/w/1000/i/56f510add14b37db6d1fda0431e8ed29270961b6aa2a56360c4b33afe025172a/Flyposting-2.png" /> <img width="3840" height="2161" width_o="3840" height_o="2161" data-src="https://freight.cargo.site/t/original/i/0d756df0f74d4907eb7ad33b109c6581aa5633bb6c400a4e3ad21b75a270367b/Artboard-1-copy2x.png" data-mid="239843902" border="0" src="https://freight.cargo.site/w/1000/i/0d756df0f74d4907eb7ad33b109c6581aa5633bb6c400a4e3ad21b75a270367b/Artboard-1-copy2x.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d16ed5648e91799759a3b07e2e94b67f7342976301d2c230585f4ee3062f4b63/MM_Phone_PH-D-01.png" data-mid="239843906" border="0" 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width="1500" height="3248" width_o="1500" height_o="3248" data-src="https://freight.cargo.site/t/original/i/740e2abee551d5bb20a612fc7ec16044ffe765863e6ee0e00028743eccd06188/lifecycle-timeline.png" data-mid="239843914" border="0" src="https://freight.cargo.site/w/1000/i/740e2abee551d5bb20a612fc7ec16044ffe765863e6ee0e00028743eccd06188/lifecycle-timeline.png" /> <img width="3750" height="8120" width_o="3750" height_o="8120" data-src="https://freight.cargo.site/t/original/i/f62528883afedd1e5ce543650826ddbe5319ed534c966d1a24129fcda7f0e6e0/metrics.png" data-mid="239843915" border="0" src="https://freight.cargo.site/w/1000/i/f62528883afedd1e5ce543650826ddbe5319ed534c966d1a24129fcda7f0e6e0/metrics.png" /> <img width="1500" height="3248" width_o="1500" height_o="3248" data-src="https://freight.cargo.site/t/original/i/8a2a33a85e0db814b49a1577214a4f0c6731b3f6923d1a193355038269771770/bottle-list.png" data-mid="239843911" border="0" src="https://freight.cargo.site/w/1000/i/8a2a33a85e0db814b49a1577214a4f0c6731b3f6923d1a193355038269771770/bottle-list.png" /> <img width="1500" height="3248" width_o="1500" height_o="3248" data-src="https://freight.cargo.site/t/original/i/0343967457b7329acc8b2ce20652f5fde59bcf246dc5fc660bf6cdf15204f803/learning.png" data-mid="239843913" border="0" src="https://freight.cargo.site/w/1000/i/0343967457b7329acc8b2ce20652f5fde59bcf246dc5fc660bf6cdf15204f803/learning.png" /> https://poyu.cargo.site/Capri-Sun-Moon-Punch Mon, 05 Aug 2024 14:53:39 +0000 Poyu Chen https://poyu.cargo.site/Capri-Sun-Moon-Punch ︎︎︎&nbsp;HOMEPAGE <img width="2048" height="1297" width_o="2048" height_o="1297" data-src="https://freight.cargo.site/t/original/i/6eb44eebd7fe392b305b6d74f04981268c24900c22d8c35e7936d0ea41dae5d9/4_1.png" data-mid="233418016" border="0" src="https://freight.cargo.site/w/1000/i/6eb44eebd7fe392b305b6d74f04981268c24900c22d8c35e7936d0ea41dae5d9/4_1.png" /> Agency: Jones Knowles RitchieRole: Visual DesignTeam:Design Director - Greg AlthoffVisual Designer - Forrest Huu TaAccount - Thao LeBlancDeliverables: Packaging Client: Capri SunOverview: Capri Sun Moon Punch is a limited-edition drink created to celebrate the 2025 total lunar eclipse. The team and I designed a collectible set of glow-in-the-dark pouches, each representing a different moon phase, with bold, celestial visuals that replaced the brand’s usual sunny tone. The moon phase visuals shift in appearance, changing color when exposed to light and glowing in the dark, not only does the visual design created a striking on-shelf presence but also served to educate consumers about the lunar cycle—blending playful design with purpose-driven storytelling. <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/076b518ad70c318290108ceed05696951e5330aa2c5c42345231416cd07b1dda/light-to-dark-1.png" data-mid="233418078" border="0" src="https://freight.cargo.site/w/1000/i/076b518ad70c318290108ceed05696951e5330aa2c5c42345231416cd07b1dda/light-to-dark-1.png" /> <img width="6000" height="4001" width_o="6000" height_o="4001" data-src="https://freight.cargo.site/t/original/i/3cb71cb81e6b7062af9543b9e09e785e86839e1eab53d3a95fd7f30892f3f330/social-1.png" data-mid="233418079" border="0" src="https://freight.cargo.site/w/1000/i/3cb71cb81e6b7062af9543b9e09e785e86839e1eab53d3a95fd7f30892f3f330/social-1.png" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/8ec31c55996c698f35bfeee7f69f34d1f22ecba38ecb93ad123a0def9d23798f/Capri-Sun-Moon-Punch-Key-Visual.png" data-mid="233418080" border="0" src="https://freight.cargo.site/w/1000/i/8ec31c55996c698f35bfeee7f69f34d1f22ecba38ecb93ad123a0def9d23798f/Capri-Sun-Moon-Punch-Key-Visual.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/9383ac082d9595f55a5cf162c32f9384159f220488a0449dc1bcf92e7f5a8e5f/kids-drinking-caprimoon-mock.png" data-mid="233418077" border="0" src="https://freight.cargo.site/w/1000/i/9383ac082d9595f55a5cf162c32f9384159f220488a0449dc1bcf92e7f5a8e5f/kids-drinking-caprimoon-mock.png" /> https://poyu.cargo.site/Propel Thu, 01 Aug 2024 23:35:04 +0000 Poyu Chen https://poyu.cargo.site/Propel ︎︎︎&nbsp;HOMEPAGE <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/60024ac3f35fd14cfe9c8960917dd92c711930b2fda0579e19ebdddf917a0411/_W9A3161RT_retouch_2000px.jpg" data-mid="215689027" border="0" src="https://freight.cargo.site/w/1000/i/60024ac3f35fd14cfe9c8960917dd92c711930b2fda0579e19ebdddf917a0411/_W9A3161RT_retouch_2000px.jpg" /> Agency: Invisible NorthRole: Visual DesignTeam: Creative Director -&nbsp;Michi OhiraSenior Designer - Yi-Ching Sung3D &amp; Experience Design - Julia MorrisAccount - Zoe BarkerProduction - Sarah Bross, Kristen Meyer Deliverables: Campaign, Collateral Desig, Spatial Design, Digital Client: PropelOverview: Propel is set to ignite a fitness revolution across the nation with the launch of "Propel Your JOWO" – a nationwide fitness tour dedicated to empowering individuals and reigniting their passion for exercise. JOWO, the Joy of Working Out, is at the heart of this campaign, aiming to spread enthusiasm and motivation through free fitness classes. The tour will make month-long stops in Los Angeles, Baltimore, Houston, and Detroit, creating a vibrant, communal atmosphere for fitness enthusiasts. <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/2965d6334b81b13370632a3104df6f4bc29476840553f244583b8b34beea64fe/Cover4-04.jpg" data-mid="239087406" border="0" src="https://freight.cargo.site/w/1000/i/2965d6334b81b13370632a3104df6f4bc29476840553f244583b8b34beea64fe/Cover4-04.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/36423ea378f15b2fd2c42964727fd87427662c2be6cf473baed7fba2430869ad/_W9A4538RT_2000px.jpg" data-mid="215689032" border="0" src="https://freight.cargo.site/w/1000/i/36423ea378f15b2fd2c42964727fd87427662c2be6cf473baed7fba2430869ad/_W9A4538RT_2000px.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/ae898c1f4cb23721b47edf18a5699513b0412677444bb50548f0918d8ca315d3/_W9A4497RT_2000px.jpg" data-mid="215689028" border="0" src="https://freight.cargo.site/w/1000/i/ae898c1f4cb23721b47edf18a5699513b0412677444bb50548f0918d8ca315d3/_W9A4497RT_2000px.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/adfc7e856425b23e34d139807f068000f6a8cbadefe1a59683c883b0d174fd32/_W9A3209RT_2000px.jpg" data-mid="215689031" border="0" src="https://freight.cargo.site/w/1000/i/adfc7e856425b23e34d139807f068000f6a8cbadefe1a59683c883b0d174fd32/_W9A3209RT_2000px.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/d75a6fb85d2e6dbc461566356b87087521f80bf585bab49427513408e157fc25/_W9A3212RT_2000px.jpg" data-mid="215689042" border="0" src="https://freight.cargo.site/w/1000/i/d75a6fb85d2e6dbc461566356b87087521f80bf585bab49427513408e157fc25/_W9A3212RT_2000px.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/78c560f09b3172bd50bc22bf2ac131d4d87eaf73b18a7d434a925b9d4efe319c/_W9A5917RT_2000px.jpg" data-mid="215689048" border="0" src="https://freight.cargo.site/w/1000/i/78c560f09b3172bd50bc22bf2ac131d4d87eaf73b18a7d434a925b9d4efe319c/_W9A5917RT_2000px.jpg" /> <img width="2000" height="3000" width_o="2000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/b9284f338926cf48c319500a244371f4377f1451689f53ae45694654552e1809/_W9A3680RT_2000px.jpg" data-mid="215689051" border="0" src="https://freight.cargo.site/w/1000/i/b9284f338926cf48c319500a244371f4377f1451689f53ae45694654552e1809/_W9A3680RT_2000px.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/67f9df6f2eba8742465796f1787f877d5d8eed58fa98840c32f7ba40e556b848/_W9A3168RT_2000px.jpg" data-mid="215689153" border="0" src="https://freight.cargo.site/w/1000/i/67f9df6f2eba8742465796f1787f877d5d8eed58fa98840c32f7ba40e556b848/_W9A3168RT_2000px.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/d48dc853d852760bda37c360a1852225e85e15d8f29d7adccc5d39f7e0084377/_W9A3566RT_2000px.jpg" data-mid="215689165" border="0" src="https://freight.cargo.site/w/1000/i/d48dc853d852760bda37c360a1852225e85e15d8f29d7adccc5d39f7e0084377/_W9A3566RT_2000px.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/f933de16ddb6033d102196bea46ef79c6fe47fe1832b3c7fe868153c892b06c3/_W9A4362RT_2000px.jpg" data-mid="215689049" border="0" 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data-src="https://freight.cargo.site/t/original/i/2baaa2c01fe3ced3836fc56c7a93915cb65506f8e3de661ee7cde41f833f15a3/IG.gif" data-mid="239087451" border="0" src="https://freight.cargo.site/w/1000/i/2baaa2c01fe3ced3836fc56c7a93915cb65506f8e3de661ee7cde41f833f15a3/IG.gif" /> <img width="1500" height="2118" width_o="1500" height_o="2118" data-src="https://freight.cargo.site/t/original/i/4018a25d86580487e480feecd7bea1218dcd89c56c3c577b02334cfb2c13466b/social-10.png" data-mid="239087456" border="0" src="https://freight.cargo.site/w/1000/i/4018a25d86580487e480feecd7bea1218dcd89c56c3c577b02334cfb2c13466b/social-10.png" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/3b241991134e827980bc3bf343d30a7be6ae3fe42d80654b5694ffbcded6b1ef/_W9A3324RT_2000px.jpg" data-mid="215689166" border="0" src="https://freight.cargo.site/w/1000/i/3b241991134e827980bc3bf343d30a7be6ae3fe42d80654b5694ffbcded6b1ef/_W9A3324RT_2000px.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/afe5d03e304c9ae87b81a9d2074218cf716acf81f10771a1cefafbd9d7a91773/mircrosite.png" data-mid="239087459" border="0" src="https://freight.cargo.site/w/1000/i/afe5d03e304c9ae87b81a9d2074218cf716acf81f10771a1cefafbd9d7a91773/mircrosite.png" /> https://poyu.cargo.site/Playground Fri, 02 Aug 2024 17:17:03 +0000 Poyu Chen https://poyu.cargo.site/Playground ︎︎︎&nbsp;HOMEPAGE <img width="899" height="1200" width_o="899" height_o="1200" data-src="https://freight.cargo.site/t/original/i/fb789a5abccb8fe247f974bd2fe7bc7995d01a89df021927cad0677b16543dee/illustration-ezgif.com-crop.gif" data-mid="215724485" border="0" src="https://freight.cargo.site/w/899/i/fb789a5abccb8fe247f974bd2fe7bc7995d01a89df021927cad0677b16543dee/illustration-ezgif.com-crop.gif" /> <img width="2500" height="2500" width_o="2500" height_o="2500" data-src="https://freight.cargo.site/t/original/i/353ff6ade1ba330c888b1db9d02027a57bca6d13226a766d70ea670eaa839758/seasonal.gif" data-mid="215724484" border="0" src="https://freight.cargo.site/w/1000/i/353ff6ade1ba330c888b1db9d02027a57bca6d13226a766d70ea670eaa839758/seasonal.gif" /> <img width="800" height="887" width_o="800" height_o="887" data-src="https://freight.cargo.site/t/original/i/e795724b36fb4ad2441574a3439b2857dae5551e00a2fee6d6a6cf94c46986ba/ezgif.com-gif-maker.gif" data-mid="215724482" border="0" src="https://freight.cargo.site/w/800/i/e795724b36fb4ad2441574a3439b2857dae5551e00a2fee6d6a6cf94c46986ba/ezgif.com-gif-maker.gif" /> https://poyu.cargo.site/Lunchables Wed, 31 Jul 2024 16:14:12 +0000 Poyu Chen https://poyu.cargo.site/Lunchables ︎︎︎ HOMEPAGE <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e7e327cf301137dc38ee68eebc0b9cb2f8f19b631d3033275d2534c199c8b7f0/logo.png" data-mid="240167366" border="0" src="https://freight.cargo.site/w/1000/i/e7e327cf301137dc38ee68eebc0b9cb2f8f19b631d3033275d2534c199c8b7f0/logo.png" /> Agency: John Knowles RitchieRole: Visual DesignTeam:Creative Director - Shawn HolpferDesign Director - Nicole Jordan3D &amp; Experience Design - Damian Atkinson, Mat BrownAccount - Michael ReaganProject Manager - Rachel Tucker, Hannah RothPrint &amp; Production - John Colon Client: Kraft Heinz LunchablesOverview: As part of the continuous innovation efforts at Kraft Heinz, I work with teams on the development of new product extensions, including PB&amp;J, Crispy Bites, and a spicy product line under Lunchables. These innovations aim to diversify Kraft Heinz’s offerings and appeal to a wider audience. <img width="2226" height="1468" width_o="2226" height_o="1468" data-src="https://freight.cargo.site/t/original/i/633b50cd1b84a64f2ed472001edea0c13c41d70a40cdc10692ae5e9c3fc4295d/AdobeStock_491361726-1.png" data-mid="215622679" border="0" alt="Lunchables Crispy Bite &bull; Packaging" data-caption="Lunchables Crispy Bite • Packaging" src="https://freight.cargo.site/w/1000/i/633b50cd1b84a64f2ed472001edea0c13c41d70a40cdc10692ae5e9c3fc4295d/AdobeStock_491361726-1.png" /> <img width="4383" height="2979" width_o="4383" height_o="2979" data-src="https://freight.cargo.site/t/original/i/973d0d200646b4a3c804bf2f37e9d263d9d0141bdc05d119e3e88d49e92eb097/AdobeStock_428712528.png" data-mid="223086761" border="0" alt="Lunchables &bull; Cookie Design" data-caption="Lunchables • Cookie Design" src="https://freight.cargo.site/w/1000/i/973d0d200646b4a3c804bf2f37e9d263d9d0141bdc05d119e3e88d49e92eb097/AdobeStock_428712528.png" /> <img width="2226" height="1468" width_o="2226" height_o="1468" data-src="https://freight.cargo.site/t/original/i/e7de6db585f8fef88cd4d9a6d344228d6791d4d7c694ec27fd1e927be9c341f8/Frame-9-1.png" data-mid="223086814" border="0" alt="Lunchables Spicy Nachos &bull; Illustration &bull; Packaging &bull; Photoshoot" data-caption="Lunchables Spicy Nachos • Illustration • Packaging • Photoshoot" src="https://freight.cargo.site/w/1000/i/e7de6db585f8fef88cd4d9a6d344228d6791d4d7c694ec27fd1e927be9c341f8/Frame-9-1.png" /> <img width="2226" height="1468" width_o="2226" height_o="1468" data-src="https://freight.cargo.site/t/original/i/b7aa959d20835ae38a10196e7f2eb344860dd0e5df6a8433326df0f4a7266b37/Frame-7.png" data-mid="215839183" border="0" alt="Lunchables PBJ &bull; Illustration &bull; Packaging &bull; Photoshoot" data-caption="Lunchables PBJ • Illustration • Packaging • Photoshoot" src="https://freight.cargo.site/w/1000/i/b7aa959d20835ae38a10196e7f2eb344860dd0e5df6a8433326df0f4a7266b37/Frame-7.png" /> <img width="2226" height="1468" width_o="2226" height_o="1468" data-src="https://freight.cargo.site/t/original/i/ae7fc26f01c036dee6562147b8a1a945921f50dbb02b0e046ef049eeb2a2d0eb/Frame-8.png" data-mid="215839184" border="0" alt="Lunchables PBJ &bull; Illustration &bull; Packaging &bull; Photoshoot" data-caption="Lunchables PBJ • Illustration • Packaging • Photoshoot" src="https://freight.cargo.site/w/1000/i/ae7fc26f01c036dee6562147b8a1a945921f50dbb02b0e046ef049eeb2a2d0eb/Frame-8.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/769341472097caeaf2c18e8229c3a6f03054e01d3669e5f59ddc7ad39cae83eb/Lunchables-2024-Photography-ChickenKabobbles.png" data-mid="240167344" border="0" alt="Lunchables Packaging Evolution &bull; Photoshoot" data-caption="Lunchables Packaging Evolution • Photoshoot" src="https://freight.cargo.site/w/1000/i/769341472097caeaf2c18e8229c3a6f03054e01d3669e5f59ddc7ad39cae83eb/Lunchables-2024-Photography-ChickenKabobbles.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/5b18bfa22272744fd4d36ff4ff5d047d00247bee6e9fe087bb46b473b3f9b9d1/Lunchables-2024-Photography-ChickenDunks.png" data-mid="240167343" border="0" alt="Lunchables Packaging Evolution &bull; 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